Communicating in a Crisis: Be First. Be Right. Be Credible
This distance-based course enables learners to acquire basic knowledge and skills when they need it, to respond effectively during a health emergency, and to develop a communications plan before an emergency.
When participants complete the workbook they will be able to:
- Anticipate communication needs based on the crisis communication lifecycle
- Build credibility with six emergency message components
- Identify populations who may require a specific message
- Handle difficult behaviors in a crisis
When participants complete the webinar they will be able to:
- Explain why it is important to be ready to communicate during a crisis
- Consider the psychological aspect of a crisis Use six principles to respond effectively to a crisis
This course includes a self-paced workbook, with paper and pencil exercises as well as internet-based activities. It is complemented by a live webinar that is scheduled by SMDP. An archive of a previously conducted webinar is provided here, so learners can complete the course at their convenience.
Estimated course length: 2 1/2 hours (includes webinar time)
Target audience: Public health professionals