Edit original node
Participants learn how to establish a communications message, define the audience, select the communication channel, and market the message. After approximately 1 1/2 hours of an interactive, facilitator-led discussion, participants complete a skill assessment to practice what they have learned. Note: The facilitator guide contains copies of all slides and guidelines on what to say and do for each slide. It also contains the skill assessment (i.e., exercise) and potential answers. The participant guide contains copies of all slides, some key points, a place to take notes, and all exercises.