Workshop: Communicating in a Crisis: Be First. Be Right. Be Credible

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Sustainable Management Development Program Division of Global Public Health Capacity Development Coordinating Office for Global Health U.S. Centers for Disease Control and Prevention
Date published
Feb, 2019
Last updated
15 Oct 2019



This DISTANCE BASED course enables learners to acquire basic knowledge and skills when they need it, to respond effectively during a health emergency, and to develop a communications plan before an emergency. 

When participants complete the workbook they will be able to:

  • Anticipate communication needs based on the crisis communication lifecycle
  • Build credibility with six emergency message components
  • Identify populations who may require a specific message
  • Handle difficult behaviors in a crisis

When participants complete the webinar they will be able to:

  • Explain why it is important to be ready to communicate during a crisis
  • Consider the psychological aspect of a crisis Use six principles to respond effectively to a crisis

This course includes a self-paced workbook, with paper and pencil exercises as well as internet-based activities. It is complemented by a live webinar that is scheduled by SMDP. An archive of a previously conducted webinar is provided here, so learners can complete the course at their convenience. Estimated course length: 2 1/2 hours (includes webinar time) Target audience: Public health professionals